HOME PLATFORMS BUS ADVERTISING
PLATFORMS
BUS ADVERTISING
bus advertising
Media Taurus is proud to be the appointed out-of-home advertising agency for Tower Transit Singapore (TTS).
Bus advertising has the potential of high exposure to target audience, the chances of commuters seeing the ad more than 2 times a day is high due to the designated routes. This out of home platform would generate high recall rate, thus increasing retention.
  • 29 Bus Services
  • Fleet of 370 buses
  • 30% of the fleet ply the city
  • Bus routes cover 60% of the residential districts in Singapore
  • 7,523,776 average monthly ridership (Source: TTS Data 2017)
bus advertisement
RATES
TOWER TRANSIT
SINGLE DECK WRAPPED
outdoor advertising
WEEKLY MEDIA RATES
out of home advertising
City Route: S$750/unit
Suburban Route: S$525/unit
OOH media
PRODUCTION COST
digital advertising
S$2,100/unit
RATES
TOWER TRANSIT
DOUBLE DECK WRAPPED
out of home media
WEEKLY MEDIA RATES
outdoor platform
City Route: S$1,650/unit
Suburban Route: S$1,000/unit
outdoor media
PRODUCTION COST
outdoor advertisement
S$3,200/unit
out of home platforms bus advertisement
RATES
BUS HANGERS
outdoor advertising
4-WEEK MEDIA RATE
outdoor advertisement
10,000 Copies: S$5,500 distributed across 50 buses
(while stocks last, whichever comes first)
JURONG EAST BUS INTERCHANGE
out of home advertising
out of home media
OOH media
out of home platforms
digital advertising
bus advertising
bus advertisment
LINKWAY BANNERS
outdoor advertising
outdooe advertisement
outdoor platform
outdoor media
out of home advertising
out of home media
OOH media
BOARDING BERTHS
out of home platforms
digital advertising
bus advertising
bus advertisement
outdoor advertising
outdoor advertisement
outdoor platform
WALLSCAPES
bus advertisement
BUS INTERCHANGE OVERVIEW
outdoor media
18 Pan-island Bus Services &
4 Malaysian Cross-border Bus Services
out of home advertising
Jurong East is one of the most populated towns in Singapore with a population of 84,980 (Source: Singstat)
out of home media
The intersection to multiple shopping malls (Westgate, JEM, JCube, etc), Ng Teng Fong Hospital and office buildings
OOH media
Up and coming second CBD zone
SPECIAL CAMPAIGNS
  • Darlie Scented Bus Advertising Campaign
  • Marketing Magazine’s Excellence in Outdoor Advertising Award Nominee
  • Also featured in thestable.com.au and lbbonline.com

bus advertisement
  • Single Deck Bus Wrap + 3D
  • Eye catching
  • Good for product/ brand feature